Procter & Gamble’s My Black is Beautiful Partners with UNCF and Black Girls Rock! to Challenge the African American Community to Help Create a Beautiful Future for Black Girls
Procter & Gamble’s My Black is Beautiful (MBIB) announced Imagine a Future, a new initiative designed to positively impact the lives of one million black girls over the next three years.
In collaboration with UNCF (United Negro College Fund) and Black Girls Rock! (BGR!), Imagine a Future will document the current state of black beauty with an in-depth look at the influences – people, fashion, music, education, pop culture – and provide tools and resources to foster a greater sense of self and confidence within the next generation of young black girls.
“My Black is Beautiful represents a community of over 600,000 strong who come together based on shared experiences and the desire to celebrate everything that makes black women beautiful,” said Linda Clement Holmes, Procter & Gamble, Chief Diversity Officer and Senior Vice President of Global Business Service. “The launch of Imagine a Future reflects a natural evolution of our mission to focus on both black women and girls. We are thrilled to partner with UNCF and BGR! to bring this new initiative to life through the development of much needed solutions for our young black girls based on the must-have conversations about beauty, self-worth and empowerment.”
All three organizations will come together at the Essence Music Festival (EMF) – the preeminent African American community education and entertainment weekend event – to kick off Imagine a Future with the announcement of several exciting opportunities for young girls throughout the country, including in EMF’s backyard, the New Orleans area. During EMF, P&G’s MBIB will distribute six book awards totaling $3,000 to black female students through the UNCF Empower Me Tour book award sweepstakes. Additionally, one New Orleans-based black female student will receive a $5,000 academic scholarship.
“The Imagine a Future initiative is right in line with our mission to give African American students a fighting chance to succeed both academically and personally,” said Dr. Michael Lomax, President and CEO, UNCF. “We truly believe in creating strong minds, and we know the emotional health of our students is also a key success measure for them as they enter the post-college world. It is with great enthusiasm that we partner with Black Girls Rock!, as well as My Black is Beautiful to offer solutions for girls so they can become self-sustaining, happy leaders.”
Later in July, Black Girls Rock! will host their second annual Queens Camp for Leadership & Excellence in upstate New York. Fifty dynamic teenage girls between the ages of 13 and 17 from various socioeconomic and geographical backgrounds will experience this two-week summer intensive camp. Through workshops and activities the camp will foster self-confidence, leadership, sisterhood and community service.
“At Black Girls Rock!, we are committed to youth empowerment, mentorship and the positive portrayal of black girls and women in media,” said Beverly Bond, founder and executive director, Black Girls Rock! “We’re so excited to take the Black Girls Rock! movement to the next level by collaborating with both My Black is Beautiful and UNCF. Together, we will reach and broaden the lives of black girls through enriching educational opportunities as well as uplifting once-in-a-life time experiences that help give our girls a sense of pride, purpose and possibilities.”
The MBIB campaign launched six years ago to fuel a national conversation about African American beauty while encouraging women to become catalysts for change in their communities. The campaign has proved successful in building an engaging online and offline community of black women that celebrate everything that makes them truly beautiful.